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Business and Community Development Newsroom

Posted on: September 27, 2010

Department to lead mission trip to Russia to market Kansas purebred cattle

The Kansas Department of Commerce will team up with the Colorado and Montana departments of agriculture to lead a mission trip to Russia to market U.S. livestock genetics Oct. 2-12, officials announced today.

The Kansas contingency includes Kansas ranchers Mark Rohr with Lazy H Ranch in Hays, Daniel Mushrush with Mushrush Red Angus of Strong City and Kansas Department of Commerce agriculture specialist J.J. Jones. The group will visit with Russian beef producers about U.S. beef genetics, tour farms near Moscow and Kaluga to observe Russian beef production and attend the Golden Autumn Livestock Exposition, where Rohr will join fellow Angus producers from the United States and Russia on a panel to discuss U.S. Angus cattle with Russian media, ag producers and industry leaders.

“This is a tremendous opportunity for us to market high-quality animal genetics from Kansas, Colorado, Montana and the entire nation,” Rohr said. “I look forward to meeting fellow beef producers in Russia and sharing with them how high-quality U.S. genetics can help Russia reach its goal of producing more high-quality beef - a goal they share with U.S. producers.”

The trip is funded by the U.S. Department of Agriculture’s Market Access Program though U.S. Livestock Genetics Export (USLGE). USLGE is a nationwide non-profit trade association representing the international trade interests of the U.S. dairy, beef, sheep, swine and horse breeding industries. Rohr and Mushrush were chosen to participate after a statewide application process by the Kansas Department of Commerce.

Like many seed stock ranches in Kansas, both Lazy H Ranch and Mushrush Red Angus wish to expand their marketing efforts overseas. Both Rohr and Mushrush have travelled internationally and conducted business in places like Mexico, Canada and Australia. This will be the first visit to Russia for both of them.

“Traveling to Russia combines two of my passions,” Mushrush said. “Both international travel and ranching in the Flint Hills are huge parts of my life and goals for the future.”

This is the second Kansas Department of Commerce-led mission trip to Russia on behalf of Kansas ranchers in 2010. In May, Commerce staff and colleagues from Colorado and Montana traveled to Russia to conduct market research and build relationships with Russian producers, allied industry and government officials.

Kansas ranchers interested in learning more about international marketing opportunities should contact J.J. Jones with the Kansas Department of Commerce at (785) 396-3174 or

For more information, contact Joe Monaco, Public Information Officer with the Kansas Department of Commerce, at (785) 296-3760 or


Joe Monaco
Public Information Officer
Kansas Department of Commerce
1000 S.W. Jackson St., Suite 100
Topeka, KS 66612
(785) 296-3760

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