Kansas Gov. Sam Brownback recently unveiled a new marketing campaign to raise awareness and recruit high school students into high-demand occupations available to graduates of career technical education programs. The campaign also promotes the state’s new Career Technical Education (CTE) initiative, which allows free tuition to high school juniors and seniors taking CTE courses offered at Kansas technical and community colleges.
“Ensuring that our high school graduates are college or career ready is vital,” Brownback said. “Sixty-four percent of Kansas jobs will require some college education or training by the year 2018. This initiative offers students an opportunity to explore exciting career fields that will help them enter the workforce with the education and skills necessary to succeed after high school graduation. Graduates can then earn while they learn, continuing their education at a four-year college earning bachelor’s or advanced degree.”
The multimedia campaign, developed by the Kansas Board of Regents, Department of Commerce, and State Department of Education, features print, online, and video components highlighting the traditional and unexpected career opportunities available to graduates of career technical education programs. The theme of the campaign encourages students to learn how to put their passion to work.
“This campaign is exciting because it highlights the variety of careers available to graduates of career technical education programs,” said Andy Tompkins, president and CEO of the Kansas Board of Regents. “CTE programs allow students to learn skills and earn credentials in fields like healthcare, information technology, aviation, construction, and more, in two years or less. The Governor’s CTE initiative promotes expanded access to college CTE courses and programs in career fields that will fuel the future Kansas economy.”
One of the main tools of the campaign is an online search engine, which enables quick and easy exploration of CTE programs offered by Kansas public higher education institutions. Developed by the Kansas Board of Regents, the search engine is available on the Kansas Department of Commerce website at the campaign home page, KANSASWORKS.com/careerzoom.
“I’m excited by the direction of Career Technical Education in Kansas,” said Diane DeBacker, Commissioner of the Kansas State Department of Education. “As early as middle school we can help students identify and begin pathways to a variety of careers that offer ready employment, attractive wages and personal fulfillment. I’m extremely pleased with the focus and attention on CTE we’re seeing in our state.”
About the Kansas Board of Regents:
The nine-member Kansas Board of Regents, founded in 1925 and established in the Kansas Constitution, is the governing board of the six state universities and the statewide coordinating board for the state’s 32 public higher education institutions (six state universities, one municipal university, 19 community colleges, and six technical colleges). In addition, the Board administers the state’s student financial aid, adult education, GED, career and technical education programs, and the state university retirement plans. The Board also approves private proprietary schools and out-of-state institutions to operate in Kansas, and administers the Kan-ed network, a statewide network that provides broadband Internet access and distance learning capabilities for schools, hospitals, and libraries.
About the Kansas State Department of Education:
The Kansas State Department of Education provides leadership and support for student learning through oversight of a variety of state and federal programs designed to provide access and services to all Kansas K-12 students and to improve teaching strategies. The Kansas State Department of Education ensures compliance with all state and federal education laws and regulations.